Beyond the screenshot.
Icons, feature graphics, banners, and promotional artwork.
App Store icon
Static icon master for your Xcode asset catalog. Full square artwork; no pre-rounded corners.
In-app event card
Landscape event artwork. This preset uses the minimum size; Apple accepts up to 3840 × 2160. Avoid embedded text and logos.
In-app event details
Portrait event artwork. Minimum-size preset; maximum 2160 × 3840. Upload artwork without embedded text or logos.
Promoted in-app purchase
Dedicated artwork for the purchase or subscription. Keep important details away from the lower-left icon overlay.
App previews and Google Play preview videos need a separate video workflow. This editor exports still images. Apple’s editorial featuring artwork is requested separately and follows the brief Apple supplies; it is not a universal banner required for every listing. Event and promoted purchase assets are only needed when you use those features.
Apple’s artwork guidelines ↗